Judy Unger.

Finance. Language. Understanding.

Human communication for complex financial products.

I help finance and fintech companies communicate between international and German-speaking markets.

How I support you

Financial Communication

Communicating complex products and services to make sure your customers have all the information they need to choose you.

• Product and platform communication
• Marketing content
• Multilingual communication across German and international markets

Financial Education

Turning difficult-to-explain financial and crypto topics into understandable and accessible content for your retail and professional audiences.

• Digital assets and blockchain
• Investing in securities and personal finance
• Onboarding and product understanding

D-A-CH Markets & MiCAR

Adapting financial communication to regulatory requirements without losing clarity or brand impact.

• Compliant messaging for regulated nascent technologies and products
• UX and customer communication
• Terminology and language consistency
• Investor and stakeholder communication

I have worked across banking, fintech, digital assets, marketing, and advertising as a financial content strategist, editorial content writer, copywriter, and localization expert. A selection of past projects:

Why I do this

Finance should be accessible to everyone. That is the mission of every single finance company. And there is still so much left to do.

We all need financial products.

We may not love them but expect them to make our lives easier and better.

Still, most of the industry communicates in ways that feel technical or inaccessible, disconnecting us from finding and using the products we need.

Throw AI in the mix and add to the questions your customers may have when they navigate your website, look for information, use your app or open your newsletter.

I help companies communicate simple and complex financial topics to make sure customers feel understood and supported by humans.

Are you launching a new financial product for an international audience? Expanding into German-speaking markets in Europe? Looking to refine the way you communicate with a new target group?

Let’s talk about your ideas and expectations. (And yes, I do let AI support me but prefer to write as a human.)

About

I have worked in teams and as a freelancer, at the intersection of marketing, content, product, growth, advertising and translation. Over the years, I found myself returning to the same type of problem again and again: explaining things in banking, finance and digital assets that are difficult to explain.

As a bilingual writer and translator, I work across English and German and have contributed to projects for companies including Bitpanda, Erste Bank, and BISON.

Financial topics are difficult for many people across all generations, especially in Europe, where a traditional mindset still creates all types of barriers to investing in assets and to capital markets.

I come in where product, regulation and human understanding meet. Sometimes this involves restructuring entire content systems or translating financial language, so people can actually follow. Sometimes it means analyzing what a company wants to say and what customers understand.

I highly value close collaboration, open minds and communication that people can actually understand and connect with. Finance should be accessible to everyone.

Contact

If you feel we could work well together on your project, I look forward to supporting you.